Launched in 2017, Travala.com is a popular blockchain-based hotel and accommodation booking platform. With a sizeable customer base, it claims to offer over 3 million travel products across 90,124 destinations. In a new development, the platform today announced a strategic partnership with the much familiar Viator, Tripadvisor’s resource for tours and activities worldwide.
The news comes in the wake of recent partnerships with other travel giants like Booking.com, Expedia and Agoda, which had enhanced its product size to one of the most impressive in the world.
Travala.com & Viator: A Partnership to Watch
As the two popular platforms come together, the partnership is an eye-turned in many ways. Travala.com is backed by Binance, and allows users to use over 30 cryptocurrencies to make travel bookings, in addition to conventional payment methods. The partnership, therefore, will finally help the company bring cryptocurrency to the mainstream and deliver on its promise.
Travala.com’s ecosystem also boasts its own native cryptocurrency called AVA. With use cases such as payments, discounts, loyalty and bonuses, AVA ranks at #260 amongst cryptocurrencies. Travala’s website also suggests that vote for listings, review rewards and advertising use cases for AVA are also in the offing.
Tripadvisor’s Viator, on the other hand, is a travel resource with over 3500 partnerships. It enables businesses to market to global audience and allows customers to directly buy travel products. With the latest partnership, customers should now have access to over 400,000 bookable activities. This is a significant development since the tours and activities segment has a worth of over 150 billion USD. According to a report by Market Research Future, the global online travel market size is projected to reach a massive 1134.55 billion USD by 2023, at a CAGR of 13.16 percent.
In the backdrop of a fast-growing tourism sector coupled with its increased online presence and the integration of blockchain, the partnership between the two travel giants could prove to be one to watch in recent times.