Crypto exchanges took full advantage of the high viewership of the cricket match and advertised heavily on different platforms.
India versus Pakistan contests are always a memorable affair and watched by millions across the globe.
It is a significant event for even brands who want to target a large audience. Keeping that in mind, crypto exchanges made full use of the opportunity and squeezed any moment they could in reaching a wider audience.
Some netizens reported to the Coin Crunch India team that Vauld, Bitbns, and CoinSwitch were actively promoting on OTT platforms.
But the leader of the pack was FTX, which recently partnered with the International Cricket Council (ICC). Its advertisements were visible on the ground and led display perimeter boards. That’s why its advertisements reached every viewer regardless of the platform.
CoinDCX was also well advertised on Star Sports, the official broadcaster of the match. It was visible during the commercial breaks and scorecard banner on the screens.
It can be seen (below) that a significant part of the screen is covered by the disclaimer. Earlier, the Delhi High Court too had directed crypto exchanges to provide a proper disclaimer in their advertisements. Furthermore, recently CoinDCX had joined an advertisements regulatory organization known for self-regulation. So, the exchange is fulfilling its commitment towards self-regulation.
A point to note is that, although the ad cautions the viewer with a disclaimer, in the ad actor Ayushmaan Khurana says that CoinDCX only has only selected crypto assets that pass the ‘quality checks’ and the user funds are insured.
A viewer may ponder whether anyone is safe and insured against the volatility of crypto assets?
Cricket is treated as a religion in India, and when the same sport is becoming a prime place for crypto advertisements, it means the digital assets industry is becoming mainstream.
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