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Posts tagged as “loyalty”

Blockchain can save customer loyalty programs from becoming unfruitful!

A study by American Express revealed that 62% of millennials tend to only ever buy a preferred brand compared to 54% of the wider population.  A key driver of this notable millennial brand loyalty here seems to be loyalty rewards. While price matters (across all generations), millennials are more likely than any other generation to stay loyal to a brand because of its loyalty rewards. In contrast, the older Gen…